How Candidates are Using the Web
Posted on February 14th, 2007 by rmccoy
Michael Bassik of techPresident has a great article on how candidates are using the web in the their campaigns. From his article he says that only six of the 17 presumed candidates have purchase keywords on Google and Yahoo. Some interesting stats:
- Four Republicans (Romney, McCain, Giuliani, and Tancredo) are using search to reach voters compared to two Democrats (Vilsack and Richardson).
- 57% of the announced Republican candidates have purchased keywords on Google versus just 20% of the announced Democratic candidates.
- Republicans are purchasing the names of their opponents (i.e. Romney purchased the keyword “John McCain”) whereas none of the Democrats seem to be cross-pollinating.
- Although not to the same extent, only Republicans are advertising on both Google and Yahoo! search engines.
A lot is at stake here. Learning to use YouTube, paid search advertisements, and other Web 2.0 mediums will play a major factor in the ‘08 elections. This is not the time to be technologically challenged.
Filed under: Democrats, Republicans, Romney, McCain, Giuliani, Tancredo, Richardson, Vilsack
[…] I’m starting another blog, as much for me to keep track of the huge field of US Presidential contenders as anything. I find myself wondering where I saw which article about who. I’m going to try and update articles by candidate, show who has which endorsements, and show who is paying attention to new technologies, and how that is affecting their campaign. […]
[…] The move by both candidates to reach out to the masses should be applauded. It is going outside of the traditional way of campaigning and strikes a cord with many would be voters. As we’ve said to candidates before, ignore the power of the web in this election cycle at your own risk. Candidates must embrace the power of Web 2.0 technologies or be left behind. […]